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Written by Lynsey Hand


Posted on 07 October 2020


The challenging last few months have meant many changes in all of our lives.

Coming into Autumn, we wanted to share our reflections on the past few months, and the changes we have made to keep our beloved Miss L Fire alive.

We, like most people, were forced to take a step back from the usual, frenetic life and work pace that we’d known for so long. At first, this was a little frightening, but as time went on, we learned new ways of working, and we learned to slow down. For an energetic, small fashion business, this very much went against the grain, but gradually, we have found many positives in a slower pace, and have embraced it.

We have examined and re-evaluated everything we do. We have also listened even more closely to you, our wonderful customers, in order to better understand what you want from us during these very turbulent times.

We have never been, nor ever wanted to be, a fast-fashion brand; we have always focused purely on creating beautiful shoes, which we ourselves want to wear.

With this heritage in mind, we will move forward with a more season-less approach; focusing on our ‘Icons’ and adding in new styles, only when we feel the time is right, throughout the year, as opposed to large, seasonal twice-yearly collections.

This unexpected pause has forced us to reflect and focus more on what is important to us, and to you.

We have also moved towards producing our collections in some incredible factories, much closer to home, with some styles produced in South America, and others in Europe. We will no longer travel half way across the globe, and neither will our shoes.

By working with intimate, artisanal factories, we can place smaller orders – eliminating any over-buying, and focusing even more on quality, and sustainability.

We have pushed ourselves in terms of creativity, and have embraced new technologies to allow us to work more efficiently, and safeguard the jobs, and the brand that we love.



Whenever you buy a pair of Miss L Fire shoes, know that you are directly helping us to survive this most difficult time, and we cannot emphasise enough how much our small team appreciates this. Thank you.

Embracing the idea of mixing new technology with nostalgia, we shot our newest campaign using analogue film; lo-fi styling inspired by vintage aesthetics.

Film photography has a certain magic, raw and dreamy, which cannot be replicated in digital photography, which is something we adore.

We turned to our own backyard as the setting, shooting all photos ourselves, modelled by ourselves, in our beloved London.

Our shoes are all about the details, and our new campaign reflects this.

We re-imagined our classics in beautiful new materials; embossed snake prints, luxurious mother-of-pearl, and new metallic hues.

Whilst our shoes are certainly meant to be special, we also value versatility and comfort; each style is carefully designed to look equally good dressed up, or down; with casual pants for daytime, or a glamorous dress for that rare night out. 



We are excited to share our new releases with you, and we thank you once again for your continued support, your words of encouragement, and the constant inspiration our Miss L Fire community brings to us. We are most grateful.




Miss L Fire.




  • 2020 has been such a hard year for all. Businesses have been affected but more so for small businesses like Miss L Fire. Well done for adapting and keeping going.

    I have found that independent gentleman’s shoe shops have always been season-less and had the old classic shoe ranges such as brogues and oxfords for men no matter the season or the fashion. Some will only have those styles and others will also have more “modern” styles which change more frequently. I have not found any women’s shoe shop doing the same. Its always everything must be “new” in style and the ranges constantly changing apparently with “season”. If I find a perfect, classic shoe style which fits, is elegant (has a heel which is not a stiletto but the lovely curved heel) and also reflects my personal style of retro/vintage, I will wear those shoes literally to death. Which means they then need replacing. It would be so nice to know that I can go to a favourite independent shop and get the same style again. (I am also MUCH preferring independents rather than large chains. The quality on the goods be those shoes, or dresses, or knitwear, is much higher than in large chains now).

    I came across your shoes a few years ago just when you were at the end of the Gabrielle range. None in my size on your website by that time. I found some of those exquisite shoes on other supplier’s websites and found some which are resold on ebay. I now have two pairs in black, one in red and one in green. One of the black and the Green are a 41 and though I do take a 41 at times, they are a teeny bit big. The red are in a 40 which fit beautifully. My work loves seeing my shoes as well as my vintage aesthetic. Over time I discovered there had been other gorgeous colours: Mustard; Rose pink even a gorgeous brown (sniff there was a never-worn pair on ebay – in too small a size for me). If they all came back on your site, I’d be getting a pair a month till I got all the colours! I love them that much.

    I have also a lovely pair of red suede and brown leather shoes from you with a quirky “roll” on the toe area instead of a bow. I don’t know what these were called but I’ve seen them in white/green as well (not my size!). Again, I could only find them on ebay. I love them too. The heel is narrower than the Gabrielle and a bit higher but they work for me perfectly. If the green/white do appear in my size somewhere I may well get them.
    I know you had some lovely very very distinctive 30s and 40s styles in the past like Gabrielle. There was a pair of VERY deco shoes in black and yellow – I am haunting ebay in the vain hope of a pair coming up in my size. Some were classic oxfords with a nice quirk to them, in black or in blue. I’m haunting ebay for those too.

    I’ve felt the more recent collection was very summery all year round and less appealing for me (I get cold very easily so prefer a closed shoe and UK weather….). Boots are lovely but I need those less than a classic Court shoe as changing in the office isn’t convenient as no where to put the boots during the day.

    It would be lovely if maybe you could reissue some of your earlier overtly vintage styles again. I for one would be there getting them. Poor husband may throw his hands up in horror at my ever expanding shoe collection, but he always likes the styles when I wear them! ;-)

    Keep safe and best of luck for the future.

    Posted by Elizabeth | December 17, 2020
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