Miss L Fire was founded by footwear buyer and designer, Lynsey Hand, in 2005. With more than 20 years’ experience in the shoe industry, Lynsey’s technical knowledge, insight into trends, and brand awareness shines through all the collections she creates.
Lynsey studied fashion at university and specialised in footwear design & technology. She began her career designing at Clarks, sparking in her a commitment to quality, comfort and good fitting. For the years that followed Clarks, Lynsey became Buyer, then Buying Director at Office, a major UK high street footwear chain. During Lynsey’s time with Office, the company grew from eight to fifty stores.
However, Lynsey had always wanted to start her own line, so after 10 years in the shoe industry, she decided it was the right time to launch Miss L Fire. As a lifelong lover of vintage clothing and fashion history generally, Lynsey recognised that it was incredibly difficult to find original vintage shoes in any size larger than a UK 5, Lynsey herself wears a UK 7. After doing some research and Lynsey found that she wasn’t the only person frustrated by this, so she created Miss L Fire to give ladies vintage style shoes, but with a modern twist.